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How Boisson Benefits From -- and Fuels -- Non-Alcoholic Beverage Category Growth The non-alcoholic beverage (NA) market is projected to reach $176.7 billion in 2024. With a compound annual growth rate of about 25%, this category is poised to reach $426.2 billion in revenue by 2028. Big name alcoholic beverage players such as Anheuser-Busch and Diageo will be fighting to get a piece of this pie by
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